SEO Workshops
Smarter SEO training workshops are designed for webmasters and marketing/ advertising professionals. We have developed a practical teaching style, delivered in plain English; which allows us to work with any level of SEO know-how. Classes are kept to a maximum of four students and we always have two tutors running each workshop.
Contents
Workshops run for two days, during which we will teach you everything we have learned about SEO over the past five years, and then collectively optimize a sample website. The last half of day two will be spent working one-on-one to develop a SEO strategy for your website.
During the workshop you will receive a complimentary copy of our latest book The Secrets of Search Engine Optimization and we are available to answer questions and provide support on an ongoing basis. The course will cover:
Understanding Search Engine Optimization
The basics of SEO; considerations, costs and expectations
How do search engines work? Algorithms and rankings
Best-practice: 'White Hat' Vs 'Black Hat' techniques
Introducing the Key Players
A 'Who's Who?' of the search engine world, with tips and strategies for Google, Yahoo! and MSN
Day One: Getting Started
Choosing a URL
A look at primary considerations when choosing a domain name and how to handle multiple URLs
Finding Hosting
Considerations when choosing the right server or hosting package
Site Architecture
Designing a site structure which will be easily navigable and promote Page Rank flow
Copy and Keywords
Choosing keywords and how to write good web-savvy copy
' On Page' Optimization
Technical considerations when building pages, everything from tags to tables
'Off Page' Optimization
A look at technical factors affecting the success of the site; rather than the individual page, everything from style-sheets to sitemaps
Common Mistakes and Bad Practice
Bad practice, unwitting errors and why 'quick fixes' don't work
Day Two: Ongoing Optimization
Linking Strategies
Why are links so important?
How to judge a link's worth
Strategies to boost your link popularity, everything from syndicating copy to employing link hunters
Staying On Top
How to keep one step ahead of the rest of the competition
Analyzing why other sites are performing better than yours
Analyzing updates and how/ when to take action
Finding the best sources of information 'Growing' your site
Seeking professional help
Future Trends
Search engines won't stay the same for long, so how can we anticipate what changes will be made in the coming months and years.
Webmaster Tools
Review of the best (and the worst) online tools for SEO
Common Questions
Addressing the top 10 questions posted by webmasters on SEO forums, while debunking a few myths along the way
Cost
Individual attendance for the two day training course costs £950, with a discount of 25% available if more than one person is attending. For larger groups please Tel 01865 890552 or Email: info@smarterseo.com to discuss your requirements.
Dates
We have a number of scheduled workshops, as follows, and are happy to deliver in-house training to best suit your business needs. For more information, or to sign-up, please visit our contact page.
July
Oxford , Drayton St Leonard, 2-3/07/2007 (09.30-17.00)
London , Notting Hill 16-17/07/2007 (09.30-17.00)
August
Oxford , Drayton St Leonard, 6-7/08/2007 (09.30-17.00)
London , Notting Hill 27-28/08/2007 (09.30-17.00)
September
Oxford , Drayton St Leonard, 3-4/09/2007 (09.30-17.00)
London , Notting Hill 24-25/09/2007 (09.30-17.00)
Sign-up
To sign-up for a workshop, find out more about our training programs or consultancy services Tel: 01865 890552 or Email: info@smarterseo.com
